Intecoo Group approached me before they launched. They knew having a strong mark to stand up with the brands and people they support and represent.

The three lines in the circle are symbolic of the three traditional pillars of marketing. The strike through those lines signify Intecoo’s unconventional approach to marketing and their plan to turn the industry on it’s head. The “i” doesn’t just stand for Intecoo, but also for the individual - individuals deserving of support and recognition.

The name “Intecoo” is a conjunction and simplification of “Intelligently Cool”. And this organization is just that.

Unused logo for an upscale brand

Working with the ARCS team, several pieces of collateral were created around this mark. The abstraction of an atom around the number 25 attempts to explain the impact this foundation has made on advancing science in America by providing the best and brightest U.S. graduate and undergraduate scholars with financial awards in science, engineering and medical research.

ARCS was thrilled with the results of our collaboration and ensured me the work we had done was helping them set a precedent for the next 25 years of fulfilling their vision and mission.